1. Wool is hypoallergenic - it is resistant to bacteria, mould and mildew that can trigger allergic reactions in many people.
2. It absorbs harmful pollutants - not only does wool absorb many harmful pollutants from the air, it does not re-emit them. It's estimated that wool used in interiors can help purify the air for 30 years.
3.. Dust mites don't like wool - dust mites need moisture to survive. Wool has microscopic pores that respond effectively to changes in humidity making it unfavourable for the growth and breeding of the house dust mite. Dust mite allergens are one of the triggers for asthma attacks.
4.. Easily cleaned - wool fabrics clean easily because the outside surface of the wool fibre consists of a series of overlapping scales (similar to the feathers on a bird), which means that dirt sits on the surface of the fibre, making it easy to remove.
5.. Wool is naturally flame resistant - wool is difficult to ignite, has low flame spread and heat release properties; it does not melt and has superior self-extinguishing qualities.
6.. Wool is a naturally renewable fibre - what could be more natural than wool? Each year sheep produce a fleece, which makes wool a natural and renewable resource. As yet, no one has been able to reproduce the properties of wool synthetically.
7. Eco-friendly and Sustainable - when it's 'out with the old' wool will naturally biodegrade. It is a totally natural product, entirely renewable and sustainable. And it is 100% biodegradable - a very important feature in a world that is increasingly concerned about the environment.